FREQUENTLY ASKED QUESTIONS
Have you got a question about video production or live video streaming?
Here are a range of questions often put to us. If you have others, please feel free to get in contact and we’d love to help answer them for you.
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The Questions:
Video live streaming has a variety of forms. The most accessible method is using a smart phone camera to film to one of the social media platforms. The growing list of platforms that can ‘stream’ include Facebook, Twitter, Instagram, Snapchat, Youtube and others. So, as the filming and streaming are concurrent, it’s called ‘live streaming.’
When we live stream your event we use professional cameras, microphones, and broadcast-standard equipment. Therefore, we create what looks and feels like a television program with a range of camera angles and on-screen graphics. Add in other video content, interviews, commentators and you get an even higher quality production. And, as each social media platform has their own method of talking to professional equipment, we adapt what we do to best suit the broadcast medium. The result is a professional program, streamed to whichever channel you choose.
The short answer is: I don’t know yet. Every event has a unique story to tell. Knowing the story can help answer this question. And then creating the style of the storytelling creates the scope of your production. Cameras are one part of the storytelling process, but there are others too. A single camera on a Keynote Speaker at your conference may be sufficient to capture their wise and inspiring words. However, it won’t show the effect those magical words are having on your attendees. Nor will it show the crowd size, the stunning beauty of the venue, or a range of other things that are happening. So, to capture the event in its full extent it is worth considering all the stories that unfold on the day, and selecting which ones you want to tell in your recorded or live streamed video.
The best platform is the one that is going to yield the greatest return for your efforts. And there are a number of factors that go into deciding this including the purpose and content of your message and knowledge of your existing and new clients. Luckily, we’ve done this many times before so can advise you at each step of the journey.
Attracting and engaging viewer numbers can depend on the platform, the event, the content, your supporters, timing and a few other things. A good start is having a strong supporter base and preparing them for your live content with a targeted video campaign to create anticipation and awareness. Tailoring the content to your brand and your viewers expectation of you is vital, even if you’re about to launch a new product or do something new. Live video is treated highly by all social media platforms, so you can be assured the way your message is going out is favoured by your chosen platform.
There are a variety of techniques we’ve employed that successfully convert pre-event video marketing to live viewing audience. These methods have gained some organisations large viewing numbers, so you also need to have a plan in place to deal with the traffic and engage a new audience. Let’s talk strategy to get the ball rolling.
QLS offers all forms of video creation as well as video editing and live streaming. Web content, such as website video banners and video explainers are some of our most popular products. Instructional videos also fill our calendar plus a great deal of factual content where we document business events, milestones and celebrations. Many festivals call on us to capture the magic of their event and create ‘after’ videos that remind people of the joy they felt. We even shoot music videos for a number of local bands.
Take a look at some of our work here.
