Here are a range of questions often put to us. If you have others, please feel free to email or call and we’d love to help answer them for you.
What do you mean by ‘live streaming?’
Live streaming has a variety of forms. Commonly, people can use their smart phone camera to film and one of the social media platforms (including Facebook, Twitter, Instagram, Snapchat, Youtube and others) can ‘stream’ that video footage. The filming and streaming are concurrent; hence ‘live streaming.’
When we live stream your event, the basic concept is the same but the method is different. Instead of using phones we use professional cameras, microphones, and a variety of broadcast-standard equipment to create what looks and feels like a television program. And it can have television-style features too, such as on-screen graphics, other video content, interviews, commentators audio and vision and a range of camera angles. And, as each social media platform has their own method of talking to professional equipment, we adapt what we do to best suit the broadcast medium. The result is a professional program, streamed to whichever channel you choose.
Which platform is best for live streaming?
The best platform is the one that is going to yield the greatest return for your efforts. There are a number of factors that go into deciding this including the purpose and content of your knowledge of your existing and new clients. Luckily, we’ve done this many times before so can advise you at each step of the journey.
Of course, streaming to multiple platforms may be the best option for you, and this is entirely possible to do.
How many cameras do I need?
Knowing the stories you have to tell with your event can help answer this question. And then creating the style of the storytelling creates the scope of your production. Cameras can create a variety of storytelling opportunities that are worth considering. For example, a single camera on a Keynote Speaker at your conference may be sufficient to capture their wise and inspiring words. However, it won’t show the affect those magical words are having on your attendees, how large the crowd is, the stunning beauty of the venue you hired, or a range of other things that are happening around the Keynote Speaker. To capture the event in its full extent it’s worth considering all the stories that unfold on the day, and selecting which ones you want to tell in your recorded or live streamed video.
How many viewers should I expect to get?
Attracting and engaging viewer numbers can depend on the platform, the event, the content, your supporters, timing and a few other things. Typically, having a strong supporter base gives you a good start. Preparing them for your live content with a targeted video campaign creates anticipation and awareness. Tailoring the content to your brand and your viewers expectation of you is vital, even if you’re about to launch a new product or do something new. Live video is supported and treated highly by all social media platforms, so you can be assured the way your message is going out is favoured by your chosen platform.
There are a variety of techniques we’ve employed that successfully convert pre-event video marketing to live viewing audience. These methods have gained some organisations large viewing numbers, so you also need to have a plan in place to deal with the traffic and engage a new audience. Let’s talk strategy to get the ball rolling.